Here's How Messaging Is Positioned to Dominate in 2019

68% percent of consumers prefer this way of communicating with businesses

Messaging is the most frequent digital activity that a person does, period. In 2018 alone, the four largest mobile messaging apps (WhatsApp, Facebook Messenger, WeChat, Viber) held 4.1 billion combined users, surpassing 3.4 billion users on the four largest social networks (Facebook, Twitter, Instagram, LinkedIn). We also have seen growth in categorical messaging platforms in the dating, gaming and productivity categories. Platforms like Twitch, Microsoft Teams, Bumble and others have evolved how consumers approach everything from leisure to work.