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Advertisers are putting money where their missions are.
In the past few days, a handful of brands—beginning with The North Face on June 19—are withdrawing their media dollars from Facebook, in a boycott over the platform’s policies on removing hurtful posts and misinformation. The Stop Hate for Profit boycott campaign was created by the Anti-Defamation League, Color of Change, Common Sense Media, Free Press, the NAACP and Sleeping Giants and has been picking up steam under the hashtag #StopHateForProfit.
If you haven’t been following along, here’s how we got here:
- Anonymous industry insiders started the grassroots movement
- The tides turned when civil rights groups got behind the effort
- Why this boycott is different
In a statement, a Facebook spokesperson acknowledged June 26 that the company has “more work to do.”