Why Danone and FC Barcelona Are Partnering to Reach Soccer Fans in the US

The food company is leveraging the sport's momentum in the states

Adweek's Doug Zanger moderates a session featuring executives from Danone and FC Barcelona. Adweek

Danone North America, which owns brands including Activia, Dannon, Oikos and Silk, has a clear mission: bring health through food to as many people as possible.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.