Snap Reaches Partnership With Unity on in-Game Ads, Game Development

The cross-platform engine powers 53% of the top 1,000 grossing mobile titles

As of June 30, Unity Ads reported more than 22.9 billion monthly global ad impressions Unity

Cross-platform game engine Unity entered into a partnership with Snap Inc. that gives advertisers on Snapchat access to Unity’s ads inventory and brings Snapchat technology to game developers via Snap Kit.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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