Snap Reaches Partnership With Unity on in-Game Ads, Game Development

The cross-platform engine powers 53% of the top 1,000 grossing mobile titles

As of June 30, Unity Ads reported more than 22.9 billion monthly global ad impressions Unity

Cross-platform game engine Unity entered into a partnership with Snap Inc. that gives advertisers on Snapchat access to Unity’s ads inventory and brings Snapchat technology to game developers via Snap Kit. David Cohen is editor of Adweek's Social Pro Daily.