As Super Bowl LII Approaches, Twitter Reflects on the NFL Season

Tom Brady was mentioned more than 3 million times from Sept. 7 through Jan. 22

#FlyEaglesFly was the second-most-tweeted NFL-related hashtag of the year JulyVelchev/iStock

Loved, hated, respected, but definitely not ignored: New England Patriots quarterback Tom Brady was the most mentioned National Football League player during the 2017 season, at more than 3 million mentions.

The Patriots will take on the Philadelphia Eagles in Super Bowl LII Feb. 4, and despite suffering a season-ending injury Dec. 10, Eagles quarterback Carson Wentz finished second behind Brady, with some 2 million mentions.

The most-tweeted-about moments (measured in tweets per minute) for the National Football Conference Eagles this season were:

  1. Jan. 21: Beat the Minnesota Vikings 38-7 in the NFC Championship game.
  2. Jan. 13: Beat the Atlanta Falcons 15-10 to advance to the NFC Championship game.
  3. Sept. 24: Rookie kicker Jake Elliott kicks a game-winning 61-yard-field goal as time expires.

The most-tweeted-about Eagles were:

  1. Wentz
  2. Nick Foles
  3. Jay Ajayi

This season’s most-tweeted-about Eagles games were:

  1. Jan. 21: NFC Championship game
  2. Jan. 13: NFC Divisional Playoff game
  3. Oct. 12: Eagles at Carolina Panthers

The most viral tweets (impressions on and off Twitter) from @Eagles ( were:

And the most viral tweets from Eagles players were:

As for the American Football Conference champion Patriots, the most-tweeted-about moments during the season were:

  1. Jan. 21: Beat the Jacksonville Jaguars 24-20 in the AFC Championship game
  2. Jan. 21: Brady throws a four-yard touchdown pass to wide receiver Danny Amendola with 2:48 left to give the Patriots a 24-20 lead.
  3. Dec. 17: Safety Duron Harmon intercepts Pittsburgh Steelers quarterback Ben Roethlisberger at the goal line late in the game to preserve the victory.

The most-tweeted-about Patriots were:

  1. Brady
  2. Rob Gronkowski
  3. James Harrison

The most-tweeted-about Patriots games were:

  1. Jan. 21: AFC Championship game
  2. Sept. 7: Kansas City Chiefs at Patriots
  3. Dec. 17: Patriots at Steelers

The most viral tweets from @Patriots ( were:

And the most viral tweets from Patriots players were:

Other tidbits from Twitter included:

  • The Eagles and Patriots were the third- and fourth-most-mentioned NFL teams on Twitter in 2017, trailing the Steelers and the Dallas Cowboys.
  • The Patriots games against the Chiefs and Steelers were the two most-tweeted-about regular season games.
  • #FlyEaglesFly was the second-most-tweeted NFL-related hashtag of the year, trailing only #NFL.
  • The Eagles’ follower count rose 30 percent from Sept. 7 through Jan. 22, to 2,903,820 from 2,234,496, while the Patriots saw a 16 percent gain, from 3,532,036 to 4,102,779. David Cohen is editor of Adweek's Social Pro Daily.