The Weather May Be Cold, But Holidays Were Hot Topics on Facebook, Instagram

Christmas Eve and New Year’s Day dominated December discussion

Facebook users rang in the holiday season in style, as Christmas Eve and New Year’s Day were the hottest of Facebook IQ’s Hot Topics on Facebook and Instagram in December.

Football dominated the sports Hot Topics on both social networks, as Facebook users talked up three National Football League teams—the Carolina Panthers, New England Patriots and Pittsburgh Steelers—while the Steelers made the Instagram list, as well, along with NFL players Carson Wentz and Nick Foles and two college football bowl games.

Office Depot and the Centers for Disease Control and Prevention topped the brands and products list on Facebook, while Instagram users discussed cryptocurrency—Ethereum and Ripple—and Google Home.

Star Wars: The Last Jedi dominated the entertainment category across both social networks.

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