The Weather May Be Cold, But Holidays Were Hot Topics on Facebook, Instagram

Christmas Eve and New Year’s Day dominated December discussion

Even the dog talked about Christmas Eve
Elitsa Deykova/iStock

Facebook users rang in the holiday season in style, as Christmas Eve and New Year’s Day were the hottest of Facebook IQ’s Hot Topics on Facebook and Instagram in December.

Football dominated the sports Hot Topics on both social networks, as Facebook users talked up three National Football League teams—the Carolina Panthers, New England Patriots and Pittsburgh Steelers—while the Steelers made the Instagram list, as well, along with NFL players Carson Wentz and Nick Foles and two college football bowl games.

Office Depot and the Centers for Disease Control and Prevention topped the brands and products list on Facebook, while Instagram users discussed cryptocurrency—Ethereum and Ripple—and Google Home.

Star Wars: The Last Jedi dominated the entertainment category across both social networks.

Facebook users discussed Kevin Gates and Omarosa Manigault-Stallworth in December, while people who heated up Instagram included Jeezy and Elon Musk.

Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook-Adweek Hot Topics monthly series that began in 2015.

Check out the data-based graphics below to learn more about recent, topical social trends: