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Now that social media is so supremely essential in brand messaging, there are a lot of layers underneath what makes a successful post, video or tweet.
This year, brands tried to utilize the popularity of emerging formats like video, and they kept politics in mind when creating assets while inspiring their fans through acts of social good.
“Brands provided fans with more immersive experiences like Degree Men with its 360 video featuring Stephen Curry,” said Unmetric CEO and co-founder Lux Narayan.