Portrait of Sami Main

Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.


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2 Ads You Can’t Watch and a Movie That Doesn’t Exist Win Top Honors at Cannes’ Social Lions

Creativity

'Designed from the culture up, not with a film down.'

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In Case Any Brands Are Looking for a New Ambassador, Adam Rippon Is Available

Brand Marketing

The Olympic medalist stopped by Adweek's Creative 100 party at Cannes.

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Advertising Executives Share Their Cannes Survival Tips

Creativity

The conversation happened at Adweek's Cannes kick-off soirée.

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Bumble’s Founder Credits the App’s Early Success to Micro-Influencers

Brand Marketing

Whitney Wolfe Herd shared her secret with Joanna Coles at Cannes.

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How Adam Rippon Stays Creative, Brave and Focused—Even on a Playground

Creativity

The Olympic medalist talks us through his process.

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Adweek’s Spectacular Once-in-a-Lifetime Subscription Sale Extravaganza

Brand Marketing

What can't an issue of the magazine do?

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The True Story Behind These Delightfully Infuriating Ads in New York City’s Subway Cars

TV / Video

TransferWise wrote the non-rhyming limericks on purpose.

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USA Today’s Branded Content Studio Is Thriving Thanks to a Focus on Data

TV / Video

It creates a mix of ad innovations and custom initiatives.

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Hearst Scored Record Profits for the 7th Consecutive Year, According to Memo From CEO

TV / Video

Revenue was flat at $10.8 billion.

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BrightLine Aims to Help Streaming Services Target and Measure Their Ads

TV / Video

DataCast has 30,000-plus targetable audience segments.

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Why Genius Kitchen Serves Up Relatable Food Content to Millennials

Creativity

56% of young Americans want to improve their cooking skills.

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The 22 Most Engaging Pieces of Brand Content on Social Media in 2017

Creativity

From Pillsbury to Airbnb, these marketing moves paid off.

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