Friday the 13th was also a strong performer on both platforms in the holidays and events category.
Money mattered to Facebook users last month, as Intuit QuickBooks led the brands and products category, while Instagrammers seemed to be looking for ways to donate their money, discussing the American Red Cross, as well as Advancement Project.
Finally, in the food and drink category, Instagrammers chowed down on shashlik in September, while Turkish and Greek food sated Facebookers’ appetites.
Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook-Adweek Hot Topics monthly series that began in 2015.
Check out the data-based graphics below to learn more about recent, topical social trends: