Having Jennifer Lopez and Shakira in the Halftime Show Shines a Literal Spotlight on Diversity

The NFL has taken yet another step toward aligning itself with more progressive consumers

Shakira and Jennifer Lopez sitting side by side laughing
The NFL has made huge strides in engaging the Latin community, converting futbol fans into football fans. NFL

The National Football League announced last week that its halftime show for Super Bowl LIV will feature two iconic Latina artists: Jennifer Lopez and Shakira. The choice should be universally praised, not only for its potential entertainment value, but also as a full embrace of diversity in an era that desperately needs it.

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Mike Valdes-Fauli is the president and CEO of Pinta.