Consumers Are Wary of Brands Who Seem to Be Trying to Check Off a Diversity Box

It's obvious if inclusivity isn't a genuine priority

If errors were made, consumers would prefer brands be forthright and transparent about it. iStock

Open dialogue about what makes us different and alike is paramount now more than ever. We need to feel celebrated for our differences, not singled out. What does this mean for brands? They also have an opportunity to be the change in the world, but only if they take a moment to walk in their diverse target’s shoes and not just do a quick social media post.

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Laura Radosh Butt is the founder and president of LBR Insight.