Is Putting Your Name on a Stadium Worth the Investment? SoFi Thinks So

The financial startup sees new Rams and Chargers home as an efficient way to market

SoFi Stadium
SoFi Stadium will open next September for the 2020-21 season. SoFi

At some point between the nachos, the second round of beer and the fourth order of chicken wings, football fans will hear about SoFi. Soon, some will even call SoFi Stadium home.

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@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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