Is Putting Your Name on a Stadium Worth the Investment? SoFi Thinks So

The financial startup sees new Rams and Chargers home as an efficient way to market

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At some point between the nachos, the second round of beer and the fourth order of chicken wings, football fans will hear about SoFi. Soon, some will even call SoFi Stadium home.

While brands continue to shell out millions on traditional, linear advertising, SoFi, a financial startup that provides student and personal loans, will pay only a fraction of that, and yet it’ll reach the same audience.

It’ll be practically unavoidable.

At just 8 years old, SoFi is making the same type of investment legacy brands like Mercedes-Benz and Levi’s make after a century of business: stamping its name on a sports stadium.

Mercedes-Benz bought the naming rights to the Atlanta Falcons’ stadium for a reported $324 million on a 27-year deal.Mercedes-Benz


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