Nielsen Social Content Ratings, Week of May 8: Facebook and Twitter Users Love This Game

The NBA playoffs dominated sports, while The Voice led TV series and specials

Headshot of David Cohen

The National Basketball Association playoffs dominated the Nielsen Social Content Ratings for the week of May 8, with three postseason games drawing the most interactions across Facebook and Twitter for the week.

Game one of the Western Conference Finals, in which the host Golden State Warriors edged the San Antonio Spurs, led for the week with 3.37 million total interactions across the two social networks.

That contest was followed by games six and five, respectively, of the Spurs’ series against the Houston Rockets—both Spurs victories—at 3.222 million and 2.447 million total interactions, respectively.

As for television series and specials, NBC’s The Voice was tops with 690,000 total interactions across Facebook and Twitter, followed by the 2017 Miss USA pageant on Fox (576,000) and Empire (483,000), also on Fox.

Image courtesy of nezezon2/iStock. David Cohen is editor of Adweek's Social Pro Daily.