Nielsen Social Content Ratings, Week of May 1: The Run for the Roses Runs Away From the Field

The 143rd Kentucky Derby totaled 8.363 million interactions across Facebook and Twitter

Traditional Mint Julep, official drink of the Kentucky Derby, with the a cast iron horseshoe on wood planks
Headshot of David Cohen

The 143rd Kentucky Derby ran away with the Facebook and Twitter interactions race during the week of May 1, according to the Nielsen Social Content Ratings for the week.

NBC’s presentation of the iconic horse race totaled 8.363 million interactions across the two social networks, followed by Canelo Alvarez’s impressive defeat of Julio Cesar Chavez Jr. in a pay-per-view boxing match, at 6.313 million interactions. The National Basketball Association playoffs accounted for the bulk of the top 10 entries on the sports list.

As for TV series and specials, Bravo’s The Real Housewives of Atlanta was tops with 652,000 interactions across Facebook and Twitter, followed by NBC’s The Voice (631,000) and the MTV Movie & TV Awards (602,000).

Image courtesy of karenfoleyphotography/iStock. David Cohen is editor of Adweek's Social Pro Daily.