Facebook Messenger’s M Now Suggests GIFs and Quick Replies or Launches Fandango

M, Facebook Messenger’s virtual digital assistant, keeps getting smarter

Quick replies were one of the additions to the list of suggestions from M Facebook

M, Facebook Messenger’s virtual digital assistant, keeps getting smarter.

Facebook announced three new suggestions from M that are launching for U.S. users Thursday:

M will suggest GIFs to share during group or one-to-one conversations on Messenger, responding to common expressions such as, “Good morning,” “I love you” and “Thank you” by auto-populating the GIF bar.

If movies are part of the conversation—showtimes, information about films, purchasing tickets—M will suggest that users open the Fandango chat extension to find movie times or locations, view trailers and buy tickets without leaving the app.

When Messenger users are asked whether they agree or disagree with something, M will suggest quick reply options including “yes,” “no” and “I think so.”

Facebook introduced suggestions from M in April, and the initial options were help with stickers, payments, location sharing, making plans, starting polls and securing rides via Lyft or Uber.

Then in June, the social network added suggestions for saving content, sharing birthday wishes with friends and initiating voice and video calls.

A Facebook spokesperson said in an email to Social Pro Daily, “As with all M suggestions, the new features above are powered by machine learning and completely automated. To experience M, simply chat with a friend or a group as you normally would. M may make a suggestion in a conversation relevant to one of the core actions listed above, and then the M logo and suggestion will appear—it’s that simple. And M learns: the more you use it, the more it can help. People always have the option to ignore or dismiss a suggestion if it’s not helpful, and if you don’t want M’s assistance, you can easily mute it in M settings.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.