Lyft Travels Back to 1836 With Jeff Bridges in First Brand Work From Wieden + Kennedy

Period pieces herald the third transportation revolution

Man invents the wheel. Man walks on the moon. Man calls a car to the East Village on a Friday night, when you can’t flag a yellow cab to save your life.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.