Lyft Travels Back to 1836 With Jeff Bridges in First Brand Work From Wieden + Kennedy

Period pieces herald the third transportation revolution

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Man invents the wheel. Man walks on the moon. Man calls a car to the East Village on a Friday night, when you can’t flag a yellow cab to save your life.

These are some of the major developments in the history of human transportation, according to Lyft, whose big new brand campaign is set to debut during NFL games this Sunday.

It’s the first 360-degree, fully integrated campaign in the history of the 5-year-old company, which gained significant market share in recent months as its chief rival Uber suffered through a series of painful, largely self-inflicted crises.

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