Facebook Added Three More Suggestions From M to Messenger and Launched the Feature in Spain

Save content, send birthday wishes, make calls

M” stands for “more,” as Facebook Messenger’s artificial intelligence-powered personal assistant is now capable of more tasks.

The social network began testing M in August 2015 and announced the launch of suggestions from M to all U.S. iOS and Android users in April.

Facebook revealed three new suggestions from M that will begin rolling out to Messenger users in the U.S. Tuesday:

  • Saving content: M will proactively suggest that people save content in their Messenger conversations, which they can read, watch or share later. In addition to URLs, M might suggest saving other content such as videos, Facebook posts, events and pages. And with the Messenger Saved extension, you can easily share content in one-on-one or group messages.

  • Wishing people a happy birthday: If the person you are talking with in a one-on-one thread on Messenger has a birthday, M will surface a suggestion to send them a birthday wish—a birthday sticker, wish, card or video with accompanying birthday art effects.

  • Initiating voice and video calls: If people are chatting one-on-one or in a group and express intent to make a call, M will suggest a voice or video call in Messenger. So, for example, if someone says “want to call me?,” M will surface this suggestion.

The social network also announced that starting Tuesday, suggestions from M will be available in Spain, in both English and Spanish.

The three new suggestions from M launching Tuesday join the ones from April’s launch:

  • Sending stickers: M shares fun sticker suggestions for your daily life interactions, like, “Thank you,” or, “Bye-bye.”
  • Paying or requesting money: M recognizes when people are discussing payments and gives them the option of easily sending or requesting money.
  • Sharing your location: M can suggest an option to share your location during a conversation.
  • Making plans: If people are talking about getting together, M helps with coordinating a plan.
  • Starting a poll (in group conversations only): Have a hard time making decisions in a group? M lets you set a poll topic and vote in group conversations.
  • Getting a ride: Talking about going somewhere? M suggests, “Get a Ride,” and shares an option of Lyft or Uber.

Suggestions from M are powered by machine learning and completely automated—appearing during conversations, where applicable—and users have the options of ignoring or dismissing suggestions they don’t find helpful, or muting M altogether in their settings.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.