Facebook Audience Network Advertisers Can Now Go Full-Width

'Full-width ads enable publishers to easily switch from traditional IAB formats to a more engaging ad format'

Facebook Thursday introduced a new full-width ads format for Facebook Audience Network, its mobile advertising network.

The social network said in a blog post that advertisers testing the new full-width ads saw click-through rates 58 percent higher than Facebook Audience Network’s standard 300-pixel-by-250-pixel ads, leading to a 34 percent jump in monetization.

Full-width ads are now available to all mobile web publishers on Facebook Audience Network via header bidding, and Facebook added in its blog post:

Today we are introducing a new format, called full-width ads. Full-width ads enable publishers to easily switch from traditional IAB formats to a more engaging ad format and provide a better user experience while optimizing for monetization.

Please reach out to your header bidding technology partner or your Audience Network client partner to get started.