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Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly

Coty's move could involve the effective shuttering of Beamly, the ad-tech and digital media operation it purchased in 2015.

Changes to Housing, Employment and Credit Ads on Facebook Go Into Effect Wednesday

Advertisers must indicate special categories, as initially revealed earlier this year.

Amazon Is Still the DSP of Choice Among Marketers While Google Loses Ground

Advertiser Perceptions' latest DSP report has The Trade Desk moving into the No. 2 spot.

Adweek Launches New Self-Serve Advertising Solution

Adweek, the leading resource for the brand marketing and advertising community, announced today the launch of a new self-serve advertising solution, built in partnership with Polar and available at boost.adweek.com.

Break Out of Your Brand’s Contextual Comfort Zone [Infographic]

Trust issues? Brand safety? Data privacy? They're big hurdles for marketers today, but they don't have to throw your digital strategy out of whack.

Coca-Cola Will Air a 60-Second Spot in Super Bowl 54 After a Taking a Year Off

Following a one-year hiatus, Coca-Cola has purchased a 60-second commercial set to appear in Fox’s broadcast of Super Bowl 54.

Unilever Creates New Chief Digital and Marketing Officer Role

The CPG giant is preparing for 2020 with a focus on digital.

How Do People on Facebook Feel About the Accuracy of Categories in Their Ad Preferences?

Pew Research Center found results were more favorable among frequent and longtime users.

JCPenney Names Karl Walsh Chief Digital Officer

J.C. Penney announced this morning that Karl Walsh is the department store operator's chief digital officer effective December 2.

Transform the Customer Experience by Focusing on Your Frontline Sales Reps

CMOs and other C-suite leaders know they must deliver a personalized, engaging human experience to customers to stay competitive. In fact, 85% of business executives allocated up to a quarter of their total budget to new technologies designed to enhance the customer experience in 2018.