T.L. Stanley

T.L. Stanley is a senior editor at Adweek.
T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends and pop culture, brands and creativity, with recent stories on market-disrupting challenger brands, the Payless “Palessi” influencer stunt, a cover profile of Skinnygirl founder Bethenny Frankel and the annual L.A. Brand Stars and Most Powerful Women in Sports features.

In the Licensing Biz, Nostalgia is the Future

Smurfs. Ghostbusters. Princess Bride. Alvin and the Chipmunks. Care Bears and Strawberry Shortcake. Thor and Captain America. Snow White, Where’s Waldo and Happy Days. They all had front-and-center exposure at […]

Wall Promoted at Crew Creative

Marketing and ad veteran Jenny Wall has been named president of Hollywood marketing firm Crew Creative, a newly created position where she’ll oversee a company-wide restructuring and promotions of several […]

Property Damage: Licensing Industry Feels the Gloom, Too

Politicians stumping for high office aren’t the only ones talking about the sluggish economy, through-the-roof gas prices and the mortgage meltdown. It’s top-of-mind with property owners and their licensing partners […]

Property Damage: Licensing Industry Sags

LOS ANGELES Politicians stumping for high office aren’t the only ones talking about the sluggish economy, through-the-roof gas prices and the mortgage meltdown. It’s top-of-mind with property owners and their […]

Disney Takes Jonas Bros. to the Movies

LOS ANGELES The Disney Channel, looking for another High School Musical-size franchise, has put budding superstars The Jonas Brothers into a musical TV movie called Camp Rock, which debuts June […]

ICM Names Branded Entertainment Chief

NEW YORK One of Hollywood’s most powerful talent agencies, International Creative Management, has reaffirmed its commitment to matching stars with brands by hiring marketing veteran Carol Goll to head its […]

OfficeMax Launches Promo on High Note Chain

NEW YORK For the past couple of years, OfficeMax has sought to add some fun and levity to the stodgy office supply category as it subtracts dollars from most forms […]

Jerry Seinfeld Busy Promoting ‘Bee Movie’

LOW ANGELES Jerry Seinfeld has said in interviews that he has considered advertising as an alternate career, and now he’s getting a taste of it with DreamWorks’ Bee Movie. Seinfeld […]

Target Toys With Discovery

LOS ANGELES-Discovery Channel has signed a deal with Dayton Hudson for the latter’s Target Stores chain to be the exclusive mass retailer of its line of exploration toys. The agreement […]