Ronan Shields

Ronan Shields

Ronan Shields is a reporter for Adweek, focusing on ad-tech.

YouTube Rolls Out New Ad Formats for Mobile-First Audiences

However, media buyers are still asking for more 'openness.'

The Trade Desk Says Its New Print Campaign ‘Goes Against Everything We Believe’

The $6 billion ad-tech company wants to win over investors by using 'the oldest form of media to tout new narratives'

GDPR’s Lack of Clarity Is Causing Google and the Ad-Tech Industry Problems

The rush to comply generated headaches throughout the supply chain.

Amobee Closes $100 Million Purchase of Videology

Amid a wave of ad-tech consolidation, the Singtel-backed outfit won’t rule out more acquisitions.

Why Facebook Is Reducing Advertisers’ Targeting Capabilities

The social network makes it harder to use its tools to facilitate discrimination.

Sizmek and AudienceX Pair Up as Ad-Tech Players Eye the Untapped Middle 

Will mid-market advertisers prove a sweet spot for providers under pressure? 

Index Exchange Halts Controversial Bid Caching Following Investigation and Impassioned Debate

An ad-tech war of words has been sparked.

How Long Can The Trade Desk Ride Its Current Wave of Success?  

Can the good times last?