Robert Klara

Robert Klara

Senior Editor, Brands
Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.

Brooks Brothers Hosts Neckwear Revival

The venerable Brooks Brothers clothing brand is not one you’d associate with the latest fads. But the company probably turned more than a few heads last week when it sent […]

Green or Not Green? That Is the Question

Neil Grimmer has a marketing problem. As the co-founder of Nest Collective in Emeryville, Calif., Grimmer manufactures what’s possibly the most environmentally sound baby food in America. Plum Organics products come in a micro-thin container that’s devoid of Bisphenol A (which is suspected of impeding brain development in infants) and features a recyclable cap.

Ace Hardware to DIYers: Think Outside the Big Box

Just in case your weekend to-do list includes putting on a deck, adding a patio and building a playroom, the folks at Ace Hardware have a message for you: Get […]

White Bread Good for You? Sorta Makes You Wonder

Back in the 1950s, Wonder Bread set up a display in supermarkets across America featuring famed ballplayers Mickey Mantle and Stan Musial. The signage assured mom that “good ball players […]

An Inside Look at Acura

The scene opens in a stark white room, reminiscent of an art gallery, arranged with engine components perched atop tall spindles: crank shafts, piston blocks, belt assemblies.   With all the […]

Acura Ads Attempt to Make Piston Blocks, Lug Nuts Sexy

The scene opens with a stark white room, reminiscent of an art gallery, arranged with engine components perched atop tall spindles: crank shafts, piston blocks, belt assemblies.    With all the […]

Audi’s Super Bowl Play: An Environmental Police State

It’s usually pretty easy to spot a commercial for a luxury-car brand. More often than not, it will involve a mountain road with hairpin turns, dreamy shots of an all-leather […]

Mandy Ginsberg, Match.com

Measuring ROI is, as everyone knows, a huge deal these days—and no less so for Mandy Ginsberg. But for her, proof that her marketing efforts are working doesn’t just come […]

How Men’s Fashion Mimics the Microbrew Industry

Scott W. Anderson didn’t have to get into the rag trade. Born into a “silver crib” (his words),educated at Choate and Wharton, and taught to sail at the Newport Yacht […]

For Brands, Fake Goods Mean a Genuine Scare

During a late-night walk last Saturday, I happened to pass a tiny thrift shop when I literally froze in half-step. There, behind the window of the darkened store, was an […]