Portrait of Rebecca Theodore-Vachon

Rebecca Theodore-Vachon

Rebecca Theodore-Vachon is an Adweek freelance writer focused on creativity and brand campaigns.

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AAPI Creative Spotlight: Maria Salvador Smith Excels at Breaking Industry Norms

Creative

My Brilliant Friend's co-founder and creative director uses storytelling to offer a fresh perspective.

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AAPI Creative Spotlight: Tracey Chan Launches Campaigns That Are Literal Works of Art

Creative

Keurig Dr. Pepper's associate creative director noticed the spark at a young age.

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Polaroid Teams Up With Ongoing Art Project MBQMQB for a Celebration of Black Queer Love

Creative

The Musings on Love challenge calls for collages of Polaroids that depict the artist's interpretation of queer Black love.

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Profiles in Black Creativity: Michael Tennant Is Ready to Spark Change Through Empathy

Creative

The former ad exec has a passion for forging deeper connections.

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Profiles in Black Creativity: Carlyle Garrick Knows His Authenticity Is Priceless

Creative

Brands benefit when the L.A.-based acd is given the room to be himself.

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Profiles in Black Creativity: Nene Parsotam Is Dedicated to Celebrating Emerging Talent

Creative

As an art director, this London-based creative connects the industry with Black innovators.

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LeSportsac Hopes Pac-Man Will Make Gen Z Nostalgic for a Time Before They Were Born

B-to-C

The brand wants to indirectly capitalize on the metaverse.

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Shutterstock Partners With Pocc to Award Grants to Black and Asian Artists

Diversity, Equity and Inclusion

The stock image giant and grassroots collective teamed up to support visual and music creatives.