Rebecca Theodore-Vachon
Rebecca Theodore-Vachon is an Adweek freelance writer focused on creativity and brand campaigns.
McDonald’s and TikTok Creator TisaKorean Drop an Anthem Inspired by Sprite
A campaign by Golin Chicago turns a meme into a bop.
Red Wing Shoe Company Is Celebrating Workers This Labor Day by Not Discounting Its Stock
But the brand will donate its holiday profits to various organizations helping laborers.
Kendrick Lamar Translates Financial Success in Cash App Ad by His Creative Imprint, pgLang
The brand continues its star-studded financial literacy and management platform.
United Airlines Turns the ‘Skip Ad’ Button Into a Plug for Its On-Demand Customer Service
This 15-minute spot for Agent on Demand really tests your patience—and that's the point.
Tito’s Won’t Make a Hard Seltzer, but It Will Sell an Empty Can for You to Make Your Own
The vodka brand is bucking the trend with a limited product and cheeky ad.
Rémy Martin and Usher Launch Global Campaign With AI-Powered Bottle and NFT
A longstanding relationship enters a new digital era.
A Magazine Celebrates Its 25th Anniversary With a Resplendent Nod to Afrofuturism
Brazil's Raça Magazine rolls out vivid imagery that shows the future is Black.
United and PGA Tour Partner to Support HBCU Athletes in ‘Golf Is Ours’ Campaign
The airline is offering grants to student teams to help with travel expenses.
AAPI Creative Spotlight: Megan Nakazawa Gets to the Heart of What Fans Want
From surfing to anime, the associate creative director knows how to appeal to the most devoted supporters.
AAPI Creative Spotlight: Maria Salvador Smith Excels at Breaking Industry Norms
My Brilliant Friend's co-founder and creative director uses storytelling to offer a fresh perspective.