Tito's Won't Make a Hard Seltzer, but It Will Sell an Empty Can for You to Make Your Own

The vodka brand is bucking the trend with a limited product and cheeky ad

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

In today’s adult beverage industry, there’s a lingering expectation for brands looking to expand their offerings to eventually turn to hard seltzers. One vodka brand is contributing a new product to the RTD landscape: a single empty can.

Enjoying your content? You Have 1 Free Article Left.

Register to continue reading!