A Magazine Celebrates Its 25th Anniversary With a Resplendent Nod to Afrofuturism

Brazil's Raça rolled out a vivid campaign showing the future is Black

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Brazilian publication Raça Magazine celebrates its 25th anniversary with the campaign “The Future is Black (O Futuro é Preto).”

The concept promotes Afrofuturism—a cultural, aesthetic and political movement that manifests itself in literature, cinema, photography, art and music from a Black perspective. Coined in 1994 by sociologist Alondra Nelson, Afrofuturism depicts a future that is largely characterized by advanced technology and overcoming the conditions established by racial oppression within the African diaspora.

For its celebratory campaign, Raça Magazine—the first publication in Brazil to offer content related exclusively to Afro culture—was inspired by its own history.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in