Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The Sprite that is specifically served at McDonald’s nationwide has reached meme levels of notoriety thanks to its unique taste (a “crisp” note that some superfans credit to the chain’s syrup-to-liquid ratio). And while the brand isn’t sharing any specifics behind its “static”-like taste, it is leaning into the idea that its Sprite offering is a standout among the rest. To drive the message home, McDonald’s tapped a popular creator to literally sing its praises.
The legacy burger chain teamed with popular TikTok creator TisaKorean and Golin Chicago to create “Static,” a song inspired by the Sprite from McDonald’s.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in