McDonald’s Tells Romanian Consumers 'We Know Burgers,' as it Improves Perceptions

The campaign highlights the brand's enhanced food preparation methods

McDonald’s, the world’s largest fast food chain, isn’t thought of as a brand that serves wholesome meals, so it has released a campaign across Romania to show how it is enhancing its menu to improve consumers’ eating habits.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in