Marty Swant

Marty Swant

Marty Swant is a technology staff writer for Adweek.
Marty Swant is a technology staff writer for Adweek, where he specializes in digital marketing trends, social platforms, ad tech and emerging tech such as virtual reality and artificial intelligence.

MEC Will Interview and Hire People on the Same Day During Advertising Week

MEC is aiming to bring home more than just ideas from this year's Advertising Week—the agency is also hoping to come away with several new employees.

Fred Armisen Directs A-Listers in World’s Worst Casting Call for Absolut Elyx’s Water PSA

The luxury vodka brand Absolut Elyx is bringing the most important ingredient in vodka (water) to those who need it most through a new campaign with nonprofit Water for People.

Coke Zero’s ‘Drinkable Advertising’ Push Looks to Get Millennials Sampling

Coke Zero usually likes to promote how it tastes, but the brand's newest round of multichannel marketing aimed at millennials is largely focused on how the drink sounds.

Why More Agencies Should Drag Their Staffs Out to the Middle of Nowhere

Drive a little ways southwest of Minnesota's Twin Cities, past the suburbs and exurbs, and you might find yourself in the pastures of a small town with 559 residents. It's a place called Green Isle, where a sign welcomes visitors to "a little bit of Ireland."

This Agency’s New Coffee Shop, Open to the Public, Is Both Gathering Spot and R&D Lab

The Atlanta office of Huge, an agency known for its work in the digital space, is going offline to create a new kind of buzz.

Grey New York’s New Chief Strategy Officer Will Help Integrate Creativity and Technology

Starting today, Jonathan Lee is the new chief strategy officer at Grey New York.

We’re Not Nearly as Busy as We Pretend to Be, According to a New Study

"Hey, are you busy?" We all know that when someone asks this question at work, there's only one possible answer.But maybe, just maybe, we're not actually that busy.

The Martin Agency Will Lead McCann Worldgroup’s Effort to Keep American Airlines

The Martin Agency, best known for its abundant and popular work for Geico, appears to be its parent company's best bet for retaining the American Airlines account.

After Abrupt Exit From R/GA, Seth Solomons Named North American CEO of Wunderman

After a surprisingly brief stint as U.S. president for R/GA, Seth Solomons has now been named North American CEO for Wunderman.

Coca-Cola Brings Back This Classic ‘Mean Joe’ Commercial for Nascar Race

"Mean Joe" Greene is returning to television tonight as Coca-Cola resurrects the 1979 ad featuring the Pittsburgh Steelers' former defensive tackle shedding his tough-guy vibe—all thanks to a kid and, of course, a Coke.Arguably one of the most iconic commercials, the 60-second spot will air during the Nascar Darlington Southern 500 race in South Carolina.