Marty Swant

Marty Swant

Marty Swant is a technology staff writer for Adweek.
Marty Swant is a technology staff writer for Adweek, where he specializes in digital marketing trends, social platforms, ad tech and emerging tech such as virtual reality and artificial intelligence.

Snapchat Just Hired One of the Founders of Facebook’s $1 Billion Ad Network

Snapchat has hired the founder of Facebook's mobile ad network.

5 Ways Mobile Is Changing News Consumption

BARCELONA, Spain—Media executives from television, online and magazine news organizations are optimistic that a mostly mobile audience will present new opportunities for reporting and engagement, even while revenue challenges remain.

Airbnb Exec: About 30,000 Mobile World Congress Attendees Used the Service This Year

BARCELONA, Spain—Mobile World Congress is likely still a boon for Spain's hotel industry but not nearly as much as it would be if the sharing economy had never taken off.

WPP’s Sir Martin Sorrell on the Future of Virtual Advertising

BARCELONA, Spain—Sir Martin Sorrell is a fan of virtual reality.

6 Ways Netflix Viewing Habits Vary Around the World

BARCELONA, Spain—No two nations are alike, and apparently neither are their Netflix habits.

Facebook and Amazon Seem to Be Increasingly Concerned About Your Data

BARCELONA, Spain—Stephen Deadman, Facebook's global deputy chief privacy officer, said data-based ads should be more than just a "tax" that consumers deal with for services on the platform.

Why BuzzFeed Is All-In on Mobile, Though That Wasn’t Always the Case

BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer.

Mark Zuckerberg Sympathizes With Apple in Its Fight With the FBI Over Security

BARCELONA, Spain—When it comes to which side of the encryption fence Facebook stands on in the battle between Apple and the FBI, CEO Mark Zuckerberg said he is "sympathetic" with the maker of the iPhone and its staunch refusal to make a "back door" to a secure mobile device.

Adobe Has a New Way to Make Mobile Apps

BARCELONA, Spain—Adobe is trying to make it easier for companies to quickly make mobile apps with visually appealing content by combining and expanding two existing services.

Twitter Is Now Making It Far Easier to Tweet GIFs

Expect to see more GIFs than ever on Twitter. Starting today, users sending a tweet or direct message can now search for one of the animated images directly from a GIF library.