Kristina Monllos

Kristina Monllos

Kristina Monllos is a senior editor for Adweek.
Kristina Monllos is a senior editor for Adweek, where she specializes in covering brands, marketing innovation, consumer trends and pop culture.

Crispin L.A. Gets a New Creative Chief

Crispin Porter + Bogusky has reached inside Wieden + Kennedy to fill its top creative role in Los Angeles. Kevin Jones, a creative director at Wieden in Portland, Ore., is joining the L.A. office as executive creative director, starting in February. He succeeds Sue Anderson, who leaving to write a book through she'll remain with the shop until Jones arrives.

Brand of the Day: Coca-Cola’s Fairlife Milk Vows to Move On From Racy Ads

It was only been a matter of time before Coca-Cola got into the dairy game.

This L.A.-based Agency Uses Instagram to Create Buzz

Specs Who: Justin Rezvani, founder, CEO What: Instagram marketing agency Where: Los Angeles

Brand of the Day: REI’s Great Customer Service Hits the Big Screen in Cheryl Strayed’s Wild

When major brands appear in Hollywood films, you tend to assume some money changed hands in a product placement deal. Not so with REI and the movie Wild.

Brand of the Day: Mucinex’s Mr. Mucus Even More Muculent After Makeover

Never mind the magic of computer animation, mucus is a strange choice for a brand mascot—even if the brand happens to be Mucinex. Now for the latest: Mr.

Brand of the Day: Peeps Trains Its Eagle Eye on Christmas

Candy canes rule Christmas, M&Ms have a lock on Halloween, and for Easter there are Peeps. In fact, even if you don't observe Easter, chances are you know Peeps—the sugar-coated marshmallow dollops intended to resemble baby chicks. The leading treat of the Just Born Candy Co., Peeps turned 60 last year.

Brand of the Day: Girl Scouts Take Their $800 Million Cookie Business to the Web

The first Girl Scout cookie was sold in 1917 to raise funds for a troop in Oklahoma, and the young ladies in the green vests have been peddling their baked goods ever since.

Brand of the Day: American Girl Pledges to Give up to 1,000 Dolls a Day

'Tis the season when brands inevitably feel charitable (not least because gestures to the disadvantaged create a halo effect) and the American Girl brand just kicked off this year's spate of giving. In partnership with the Children's Hospital Association, the Mattel-owned maker of "inspiring products for each stage of a young girl's development" has pledged to

Brand of the Day: National Car Rental Meets its Toughest Customer in Patrick Warburton

Next time you're stuck on a slow-moving line at the airport car-rental desk, fantasize that you're Patrick Warburton. Over 6 feet tall and built like a mountain, Warburton also has the kind of sonorous basso that demands (and gets) control of a situation.

Brand of the Day: Yes, TGI Fridays Is Bringing Its In-Restaurant Mistletoe Drones to the U.S.

Lots of couples kiss in restaurant booths, but the ones doing so at TGI Fridays this holiday season might want to be careful: A device hovering overhead might be taking pictures.