Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

24 Hours in Advertising: Monday, May 4, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:

24 Hours in Advertising: Friday, May 1, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:

Quiz: Can You Match the Brand With Its Original Logo?

Logos can say a lot about a brand, and just as companies and products change over time, so too do their icons.

24 Hours in Advertising: Thursday, April 30, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:

24 Hours in Advertising: Wednesday, April 29, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:

Leo Burnett Toronto Wins Big at Webby Awards for ‘Like a Girl’ Campaign

Results from the 19th Annual Webby Awards are in, and Leo Burnett Toronto scored a top honor, claiming the title of Webby Agency of the Year.

24 Hours in Advertising: Tuesday, April 28, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:

24 Hours in Advertising: Monday, April 27, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:

24 Hours in Advertising: Friday, April 24, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:

Quiz: Can You Name the Fast-Food Chains Behind These Failed Products?

Not every idea can hit it big—a fact learned time and again by America's fast-food restaurants. Product development is a never-ending, uphill battle for brands. Consumers constantly say they want more menu variety, then complain when their favorite items are nixed.