Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

24 Hours in Advertising: Tuesday, July 14, 2015

Joel McHale and Vanessa Bayer lend their comedic skills to T-Mobile for the brand's latest campaign. Plus, a new study from BrandIndex shows consumers still find value in traditional brands, including Ford and the Cancer Treatment Centers of America. New on Adweek:

24 Hours in Advertising: Monday, July 13, 2015

Star Wars fans got an unexpected look behind the scenes at the next installment this weekend. The magazine publisher Meredith Corp. acquired an ad tech company to make grocery shopping online easier for its readers. Plus, CSI creator Anthony Zuiker celebrates the Discovery Channel's 30th anniversary with a new spot in which he shares how the network's programs inspired him. 

60% of Execs Would Rather Work With Firms That Care About Culture

Culture not only helps draw the best talent to your company, but as a new study from the Fortune Knowledge Group and ad agency Gyro found, it also helps other companies—say, potential clients being pitched by agencies—decide whether or not they want to work with you.

This Ad For The Rolling Stones Was Deemed Too Sexy For the London Underground

You can't stop rock stars from doing what they want. Unless, of course, they've decided to place their iconic tongue logo atop a woman's private parts and run it on the London underground. Then, apparently, the rockin' can be stopped.  

24 Hours in Advertising: Friday, July 10, 2015

For the 2015 Women's World Cup, Fox netted roughly $40 million in ad sales, compared to ESPN's roughly $8 million for the 2011 World Cup. Plus, the Partnership for Drug-Free Kids created a new campaign for teenagers in a language they understand: emoji.  New on Adweek:

Study: The Most Effective Ads in Q2 Were Clear Pitches for New Products or Services

A handful of the most effective ads that aired on TV in the last quarter—from April 1 to June 30, 2015—were to-the-point spots in which brands showed off new products or services.

Quiz: Can You Match the Mascot With Its Team?

A sports team's mascot does more than just rev up the crowd. It's a way for people to recognize a team, a part of its brand. In honor of Adweek's Sports Issue, we took a look at some beloved—and sometimes strange—team mascots. Do you know which mascot belongs to which team? 

You Need to Speak Emoji to Understand This Anti-Drug Campaign

If you can't figure what these billboards mean, you're probably terrible at decoding emoji, and you're probably not a teenager. But that's OK, because the new campaign from the Partnership for Drug-Free Kids was designed to communicate with high schoolers, not adults. 

24 Hours in Advertising: Thursday, July 9, 2015

With the recent raid of Jared Fogle's home, Subway has, according to experts, made all the right moves in distancing itself from its spokesman. Plus, a Facebook designer switches up the company's icon to make it more female-friendly. New on Adweek:

Timeline: How Subway Transformed Itself, With Jared Fogle Front and Center

Subway suspended its relationship with longtime spokesman Jared Fogle yesterday afternoon, after the FBI searched Fogle's home in connection with a child pornography-related investigation.