Jane L. Levere
Jane L. Levere is a freelance journalist based in New York City.
To Connect Consumers’ Searches to Brands, Focus on Delivering Answers, Not Keywords
Too many marketers mistakenly believe that investing in improving their Google search results is sufficient.
Infiniti Turns WTC Oculus Transit Hub Into a Showroom Floor
With the New York International Auto Show scrapped this year, the brand took its marketing to Lower Manhattan.
New York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease
NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is launching a $30 million, global, multi-media marketing campaign—its largest ever—to [...]
For Mother’s Day, Shoe Brand Saucony Offers Solidarity in ‘the Marathon That Never Ends’
Addressing the realities of burnout, the ad is 'for moms by moms.'
Los Angeles Revives Its Tourism Push, Saying ‘Your Comeback Starts Here’
Rising local stars join campaign as vaccinated visitors are welcomed.
What Does the Future Hold for Newsstands in a Post-Pandemic World?
Magazines, he added, will continue to be “traffic generators” at grocery stores and at newsstands at train stations and airports, by word of social media.
How a Jerry Seinfeld Op-Ed Became a 6-Story Billboard on the Upper East Side
Comedian Jerry Seinfeld’s widely discussed New York Times op-ed rebutting those who think New York is “dead” continues to get noticed months after it was published—not on social media, but [...]
After Bankruptcy, Neiman Marcus Hopes for Holiday ‘Magic’ in All-Digital Campaign
The luxury retailer's new campaign is the first for newly appointed CMO Darren McColl.
Times Square Ads Help Artists Share the Love for NYC’s Essential Workers
Images of support will also run on donated ad space across the city.
With New Zealand Ad Deal, NYC Tourism Extends Partnerships to All Regions of the Globe
Foreign visitors are the New York City's biggest spenders, staying more than 6 nights on average.