Portrait of Jane L. Levere

Jane L. Levere

Jane L. Levere is a freelance journalist based in New York City.

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Infiniti Turns WTC Oculus Transit Hub Into a Showroom Floor

Performance Marketing

With the New York International Auto Show scrapped this year, the brand took its marketing to Lower Manhattan.

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New York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease

Life After Lockdown

NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is launching a $30 million, global, multi-media marketing campaign—its largest ever—to [...]

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Los Angeles Revives Its Tourism Push, Saying ‘Your Comeback Starts Here’

Life After Lockdown

Rising local stars join campaign as vaccinated visitors are welcomed.

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What Does the Future Hold for Newsstands in a Post-Pandemic World?


Magazines, he added, will continue to be “traffic generators” at grocery stores and at newsstands at train stations and airports, by word of social media.

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How a Jerry Seinfeld Op-Ed Became a 6-Story Billboard on the Upper East Side

Out of Home

Comedian Jerry Seinfeld’s widely discussed New York Times op-ed rebutting those who think New York is “dead” continues to get noticed months after it was published—not on social media, but [...]

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After Bankruptcy, Neiman Marcus Hopes for Holiday ‘Magic’ in All-Digital Campaign

Fashion & Apparel

The luxury retailer's new campaign is the first for newly appointed CMO Darren McColl.

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Times Square Ads Help Artists Share the Love for NYC’s Essential Workers

Life in Quarantine

Images of support will also run on donated ad space across the city.

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With New Zealand Ad Deal, NYC Tourism Extends Partnerships to All Regions of the Globe

Travel & Transportation

Foreign visitors are the New York City's biggest spenders, staying more than 6 nights on average.

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Dick’s Sporting Goods Channels Holiday Magic to Show How Items Come to Life at Night


Anomaly crafts the brand's first CGI-powered spot, inspired by Night at the Museum.