Portrait of Jane L. Levere

Jane L. Levere

Jane L. Levere is a freelance journalist based in New York City.

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An Animated Steve Aoki Beckoning Travelers to Los Angeles Is ‘Now Playing’

Travel Advertising News

Aoki said he opted to promote tourism to Los Angeles because it is 'the land of dreams.'

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To Connect Consumers’ Searches to Brands, Focus on Delivering Answers, Not Keywords

Performance Marketing

Too many marketers mistakenly believe that investing in improving their Google search results is sufficient.

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Infiniti Turns WTC Oculus Transit Hub Into a Showroom Floor

Performance Marketing

With the New York International Auto Show scrapped this year, the brand took its marketing to Lower Manhattan.

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New York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease

Life After Lockdown

NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is launching a $30 million, global, multi-media marketing campaign—its largest ever—to [...]

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Los Angeles Revives Its Tourism Push, Saying ‘Your Comeback Starts Here’

Life After Lockdown

Rising local stars join campaign as vaccinated visitors are welcomed.

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What Does the Future Hold for Newsstands in a Post-Pandemic World?

Retail News

Magazines, he added, will continue to be “traffic generators” at grocery stores and at newsstands at train stations and airports, by word of social media.

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How a Jerry Seinfeld Op-Ed Became a 6-Story Billboard on the Upper East Side

Out of Home Advertising News

Comedian Jerry Seinfeld’s widely discussed New York Times op-ed rebutting those who think New York is “dead” continues to get noticed months after it was published—not on social media, but [...]

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After Bankruptcy, Neiman Marcus Hopes for Holiday ‘Magic’ in All-Digital Campaign

Fashion News

The luxury retailer's new campaign is the first for newly appointed CMO Darren McColl.

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Times Square Ads Help Artists Share the Love for NYC’s Essential Workers

Life in Quarantine

Images of support will also run on donated ad space across the city.