How a Jerry Seinfeld Op-Ed Became a 6-Story Billboard on the Upper East Side

A Manhattan developer wanted to amplify the comedian's message of endurance

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Comedian Jerry Seinfeld’s widely discussed New York Times op-ed rebutting those who think New York is “dead” continues to get noticed months after it was published—not on social media, but because it’s featured on the facade of a 19-story luxury condominium building now under construction on Manhattan’s Upper East Side.

The banner, which was installed in mid-November, is made of scaffolding mesh and measures 55 feet wide and six stories high. It features a black-and-white photo of a rather sullen looking Seinfeld, glaring in front of a wall of bookcases.

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