How a Jerry Seinfeld Op-Ed Became a 6-Story Billboard on the Upper East Side

A Manhattan developer wanted to amplify the comedian's message of endurance

Comedian Jerry Seinfeld’s widely discussed New York Times op-ed rebutting those who think New York is “dead” continues to get noticed months after it was published—not on social media, but because it’s featured on the facade of a 19-story luxury condominium building now under construction on Manhattan’s Upper East Side.