Times Square Ads Help Artists Share the Love for NYC's Essential Workers

Images of support will also run on donated ad space across the city

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A new digital public service ad campaign, illustrated by top artists, has launched across New York City, featuring messages about public safety and expressions of gratitude for essential workers still heading into the city each day.

The ads are appearing on select screens in Times Square and on some 1,800 digital LinkNYC kiosks across the five boroughs, as well as on Silvercast billboards in Weehawken, N.J., above the Lincoln Tunnel. All space has been donated.

Artist: Edel Rodriguez, via Times Square Arts

The campaign was developed by Times Square Arts—the public art program of the Times Square Alliance business improvement district, which frequently projects art on the highly touristed area’s digital billboards—and Poster House, a Manhattan design museum.

It is rolling out in two phases, the first featuring work by 22 graphic designers selected by Print Magazine and the museum, the second featuring work by contemporary artists selected by For Freedoms, a platform...

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