New York Launches $30 Million Global Tourism Campaign as Travel Restrictions Ease

It's the largest push ever by destination marketing organization NYC & Company

NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is launching a $30 million, global, multi-media marketing campaign—its largest ever—to bring tourists back. The ad push comes as many Covid-19 related restrictions are being lifted, increasing numbers of people are becoming fully vaccinated and worldwide travel is starting to resume.