After Bankruptcy, Neiman Marcus Hopes for Holiday 'Magic' in All-Digital Campaign

It's the first from newly appointed CMO Darren 'Daz' McColl

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What a difference a year makes.

Last October, luxury retailer Neiman Marcus unveiled its 2019 Christmas Book, a curated selection of almost 800 holiday gifts. Among these were its legendary Fantasy Gifts, a franchise whose 60th anniversary was celebrated at an event at the retailer’s then-new store at New York City’s Hudson Yards, with presents such as a 007 Aston Martin designed by Daniel Craig on display.

Fast forward to today: The U.S. economy has been crippled by the Covid-19 pandemic, its society riven by political and social strife, and Neiman Marcus has filed for Chapter 11, reorganized and emerged

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