Los Angeles Revives Its Tourism Push, Saying 'Your Comeback Starts Here'

Rising local stars join campaign as vaccinated visitors are welcomed

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

The Los Angeles Tourism & Convention Board is launching a new ad campaign today encouraging visitors to come back to the city. 

Featuring a wide-ranging group of Angelenos, the campaign is the first the board has run targeting drive and fly markets since 2019. According to Don Skeoch, the board’s chief marketing officer, the organization traditionally advertises in January and February, then again in the fall, to promote visitation during off-peak travel seasons.  

Continuing a theme presented in the board’s 2017 “Everyone is Welcome” campaign, the new 60-second spot features locals who represent the city’s “diverse and inclusive fabric,” Skeoch said.   



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in