Los Angeles Revives Its Tourism Push, Saying 'Your Comeback Starts Here'

Rising local stars join campaign as vaccinated visitors are welcomed

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The Los Angeles Tourism & Convention Board is launching a new ad campaign today encouraging visitors to come back to the city. 

Featuring a wide-ranging group of Angelenos, the campaign is the first the board has run targeting drive and fly markets since 2019. According to Don Skeoch, the board’s chief marketing officer, the organization traditionally advertises in January and February, then again in the fall, to promote visitation during off-peak travel seasons.  

Continuing a theme presented in the board’s 2017 “Everyone is Welcome” campaign, the new 60-second spot features locals who represent the city’s “diverse and inclusive fabric,” Skeoch said.   

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