Los Angeles Revives Its Tourism Push, Saying 'Your Comeback Starts Here'

Featuring a wide-ranging group of Angelenos, the campaign is the first the board has run targeting drive and fly markets since 2019. According to Don Skeoch, the board’s chief marketing officer, the organization traditionally advertises in January and February, then again in the fall, to promote visitation during off-peak travel seasons.  

Continuing a theme presented in the board’s 2017 “Everyone is Welcome” campaign, the new 60-second spot features locals who represent the city’s “diverse and inclusive fabric,” Skeoch said.   

These include Open Mike Eagle, a hip-hop artist, comedian and host of Comedy Central’s “The New Negroes”; Madonna Cacciatore, former executive director of Los Angeles’ annual pride parade and festival; Madame Gandhi, an artist, drummer and activist promoting gender liberation; Nancy Sanchez, a bilingual ranchera musician; Inner City Youth Orchestra of Los Angeles, the...