James Cooper

James Cooper

James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.

Marketing a $400 Cooler

Specs Who Corey Maynard

Editor’s Letter: The Evolution of Man

There’s been a spate of writing lately questioning the relevance of men.

Brad Schwartz Discusses the Upcoming Challenges for the Fastest Growing Network in the Country

Specs Who Brad Schwartz

What Makes a Brand Genius?

True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of time but was in want of renewed energy and an infusion of verve.

Editor’s Letter: Heat Seekers

Invariably, like the change of seasons or perhaps a migration of birds south, the calls start coming in May: “Have you started to work on the Hot List yet?”In covering the media business for more than two decades, I have seen media brands come and go, editorial franchises live and die, platforms launch and crater, and people rise and fall.

Salesforce CMO Michael Lazerow Talks About Customer Companies

Specs Age 39

Starcom President Explains Her Holistic Approach to Data

Specs Who Amanda Richman New gig President, investment and activation, Starcom Old gig President, digital, MediaVest

Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas

As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant and survive, invention must be the industry’s focus.

Campbell Ewald’s Chief Marketer Can’t Talk About Cadillac

Specs Who Barbara Yolles New gig CMO, Campbell Ewald Old gig chief growth officer, North America, McCann Age 46

Brooklyn Nets’ Digital Presence Has Skyrocketed

Specs Who Jayne Bussman-Wise Age 31 New gig Digital director, Brooklyn Nets and Barclays Center Old gig Manager, marketing and digital programs, New York Rangers