Mike Beirne


D’Arcy Revamps Chupa Work

Chupa Chups’ new agency, D’Arcy, St. Louis, will attempt to broaden the lollipop’s audience beyond its primary 12-24 focus with first- quarter print ads in fashion, film and music magazines […]

‘Norwegian Way’ Scrapped for ‘Freestyle’ Idea

Norwegian Cruise Lines will abandon its two-year-old tagline, “The Norwegian way,” in favor of a campaign that touts a “freestyle cruising” concept in upcoming work from Young & Rubicam. The […]

Milici Valenti Works to Evoke Hawaii’s Aura

Trying to exude an experience rather than merely a place, the Hawaii Visitors & Convention Bureau will test six TV spots that will be part of a $25 million integrated […]

Burnett Supports New Marlboro Entry

Leo Burnett is testing work in two cities for Marlboro Milds, a new product from Philip Morris Cos. Separately, the agency last week broke a $100 million image campaign for […]

Leo Bows Mild Launch

Philip Morris Cos. is testing a new cigarette in two cities backed by ads from Leo Burnett. A campaign for Marlboro Milds kicked off this month in Atlanta and Pittsburgh. […]

AirTran Continues Its Comeback

C-K Readies Fall Ads Stressing Comforts of a New Fleet of Planes CHICAGO–As the first air carrier to receive a new batch of Boeing airplanes that include special comfort features, […]

Seafarer Takes Land Route in Virtual Tour

McKinney at Helm of Royal Caribbean’s Nationwide Promotion NEW YORK-Royal Caribbean International will take its Voyager of the Seas megaship to land-locked destinations and beyond via a virtual reality tour. […]