Mark Dolliver

What’s New : Portfolio

AQUA TEC SWIMWEAR This campaign latches onto one truth about women’s swimsuits: They’re worn out of the water more than in it. But the ads recklessly ignore another truth: For […]


QUESTION OF THE WEEK Have You Begun Your Christmas Shopping? No wonder the stores are so crowded. Although Americans are often accused of living in the moment and failing to […]


question of the week: Do You Prefer Giving Advice or Getting Advice? In the dreams that disturb their fitful sleep, marketers envision their brands carried to new heights by favorable […]


QUESTION OF THE WEEK What Goes Down, Must Go Up A nationwide survey conducted for Adweek asked a pair of related questions: One found that, compared to last year, fewer […]


SO HOT IT’S COOL Probing the Mind of The American Teenager The Zandl Group recently asked 13-to-17-year-olds to name the apparel brands “gaining in cool factor” and those losing it. […]

Mixed Blessings

The Mighty McDonald’s, Cheap and Proud of It, Heavyweight Humor, Etc. Nothing like academic denunciation to restore one’s confidence. Amid high-level shake-ups and agency shifts, McDonald’s executives may not feel […]


QUESTION OF THE WEEK: Do You Have a Hobby? For many of us, the word “hobby” evokes the Norman Rockwellesque image of a grandfatherly fellow in his garage, happily turning […]

What’s New: Portfolio

INSIGNIA FAUCETS AGENCY: Jackson-Dawson, Greenville, S.C. CLIENT: T&S Brass & Bronze Works, Travelers Rest, S.C. MEDIUM: interior-design magazines CREATIVE/ART DIRECTOR: Wade Franks ART DIRECTOR: Bud Kerr COPYWRITER: Nance Piggins PHOTOGRAPHERS: […]

WHAT’S NEW Portfolio

OREOSAGENCY: FCB/Leber Katz Partners, New YorkCLIENT: Nabisco Biscuit, East Hanover, N.J.MEDIUM: 30-second TVCREATIVE DIRECTORS: Bob Neuman, Bob PhillipsART DIRECTOR: Kitty ThorneCOPYWRITER: Katie HennickeAGENCY PRODUCER: Tony MacchiaPRODUCTION COMPANY: B.F.C.S., New YorkDIRECTOR: […]

What’s New Portfolio

NK LAWN GARDENAGENCY: Schmidt Dalton, MinneapolisCLIENT: NK Lawn & Garden, MinneapolisMEDIUM: gardening magazinesCREATIVE DIRECTOR/COPYWRITER: Lee SchmidtCREATIVE/ART DIRECTOR: Rob DaltonPHOTOGRAPHER: Tony KubatILLUSTRATOR: Corbert GauthierFew Americans actually want to live on a […]