Mark Dolliver


What’s New : Portfolio

AQUA TEC SWIMWEAR This campaign latches onto one truth about women’s swimsuits: They’re worn out of the water more than in it. But the ads recklessly ignore another truth: For […]

Takes

QUESTION OF THE WEEK Have You Begun Your Christmas Shopping? No wonder the stores are so crowded. Although Americans are often accused of living in the moment and failing to […]

Takes

question of the week: Do You Prefer Giving Advice or Getting Advice? In the dreams that disturb their fitful sleep, marketers envision their brands carried to new heights by favorable […]

Takes

QUESTION OF THE WEEK What Goes Down, Must Go Up A nationwide survey conducted for Adweek asked a pair of related questions: One found that, compared to last year, fewer […]

TAKES

SO HOT IT’S COOL Probing the Mind of The American Teenager The Zandl Group recently asked 13-to-17-year-olds to name the apparel brands “gaining in cool factor” and those losing it. […]

Mixed Blessings

The Mighty McDonald’s, Cheap and Proud of It, Heavyweight Humor, Etc. Nothing like academic denunciation to restore one’s confidence. Amid high-level shake-ups and agency shifts, McDonald’s executives may not feel […]

Takes

QUESTION OF THE WEEK: Do You Have a Hobby? For many of us, the word “hobby” evokes the Norman Rockwellesque image of a grandfatherly fellow in his garage, happily turning […]

What’s New: Portfolio

INSIGNIA FAUCETS AGENCY: Jackson-Dawson, Greenville, S.C. CLIENT: T&S Brass & Bronze Works, Travelers Rest, S.C. MEDIUM: interior-design magazines CREATIVE/ART DIRECTOR: Wade Franks ART DIRECTOR: Bud Kerr COPYWRITER: Nance Piggins PHOTOGRAPHERS: […]

WHAT’S NEW Portfolio

OREOSAGENCY: FCB/Leber Katz Partners, New YorkCLIENT: Nabisco Biscuit, East Hanover, N.J.MEDIUM: 30-second TVCREATIVE DIRECTORS: Bob Neuman, Bob PhillipsART DIRECTOR: Kitty ThorneCOPYWRITER: Katie HennickeAGENCY PRODUCER: Tony MacchiaPRODUCTION COMPANY: B.F.C.S., New YorkDIRECTOR: […]

What’s New Portfolio

NK LAWN GARDENAGENCY: Schmidt Dalton, MinneapolisCLIENT: NK Lawn & Garden, MinneapolisMEDIUM: gardening magazinesCREATIVE DIRECTOR/COPYWRITER: Lee SchmidtCREATIVE/ART DIRECTOR: Rob DaltonPHOTOGRAPHER: Tony KubatILLUSTRATOR: Corbert GauthierFew Americans actually want to live on a […]