Elaine Wong


Sierra Mist’s New Funny Business

Sierra Mist has co-partnered with Comedy Central alum Adam de la Pena to launch an animated Web series, called On the Bubble, which delivers daily news in the form of […]

All About P&G’s New Global Marketing Officer

Jim Stengel’s successor at Procter & Gamble is a 26-year company veteran known for reinvigorating the Cover Girl brand, saving millions by retooling P&G’s supply chain and for being exceptionally […]

P&G Offers Money-Back Guarantee on Swiffer

NEW YORK In this sluggish economy, Procter & Gamble has rolled out a new ad campaign for its Swiffer brand that aims to instill consumer confidence in the household-care sector. […]

P&G Offers Money-Back Guarantee on Swiffer

In this sluggish economy, Procter & Gamble has rolled out a new ad campaign for its Swiffer brand that aims to instill consumer confidence in the household care sector. The […]

Jessica Simpson Goes ‘Fancy’ for Fragrance Launch

Pop singer and actress Jessica Simpson has created a new fragrance that brings together gardenia, pears and amber crystals for an aroma called Fancy. The trio of vintage-inspired, rose-gold floral […]

All About P&G’s New Global Marketing Officer

NEW YORK Jim Stengel’s successor at Procter & Gamble is a 26-year veteran to the company known for reinvigorating the Cover Girl brand, saving millions by retooling P&G’s supply chain […]

Cigna Says, ‘Feel Better’

NEW YORK Amid rising unemployment rates and a healthcare crisis that’s bound to be top of mind for voters this fall, health insurance company Cigna has launched an ad campaign […]

Cigna Intros ‘Feel Better’ Campaign

Amid rising unemployment rates and a healthcare crisis that’s bound to be top-of-mind for voters this fall, health insurance company Cigna has launched an ad campaign aimed at changing the […]

Dial to Unwrap ‘Clean Hands’ Campaign

NEW YORK Henkel KGaA’s Dial Complete is launching an effort that centers on an online video contest, via YouTube, where contestants submit their most creative take on hand washing. The […]

Dial to Unwrap ‘Clean Hands’ Campaign

Henkel’s Dial Complete is launching an effort that centers on an online video contest, via YouTube, where contestants submit their most creative take on hand washing. The effort, dubbed “Campaign […]