Ads That Empower Women Don’t Just Break Stereotypes—They’re Also Effective

I 'll make believe that I am you," the girl says to the doll. With those seven words, Mattel introduced the world to Barbie, America's first fashion doll. The original commercial, which aired in 1959 (and of course is up on YouTube), shows Barbie in various outfits, from ball gowns to bathing suits.

Prince’s Most Inspirational Talent Was Mastering the Art of Surprise

What defines talent? Or lasting ideas? A legacy? Prince knew. From the beginning, he used surprise to his advantage. He surprised the experts in the recording studios with stunning ability on almost every instrument at a very young age.

Why the Future of Risk-Taking, World-Changing Creativity Depends on Awards

This is not another rant. Every now and then, the debate about "awards for awards' sake" pops up in our industry, and I think that's good. I think that's healthy. No doubt the skeptics have a point when they point their fingers at ideas created purely for juries.

6 Tips for Marketers Who Want to Connect in a Meaningful Way With Millennials

While brand experiences have grown in scope, scale, sophistication and effectiveness in recent years, there are a host of new issues and challenges marketers must understand and manage to take these experiences to the next level and to make them meaningful to—you guessed it—millennials.

How It Feels to Go Viral, Then Watch Your Content Get Stolen All Over the Internet

On a Tuesday morning in December, I uploaded my late-night talk show's 449th video to YouTube, then went about my day.

When It Comes to Political Programmatic Advertising, the Creative Has to Be Emotionally Charged

Programmatic is the most important advertising advancement of the 2016 election cycle—but it's not solely because of the technology.

3 Ways to Be More Creative With Healthcare Advertising

Sewer inspector. Embalmer. Gastroenterologist. Tough jobs for sure. But try healthcare advertising for a week.

5 Times the Next Big Thing Failed to Kill the Last Big Thing

One of my favorite debates in digital marketing goes like this: When will email be replaced by (fill in the blank)? Or when will brands stop using SMS? Even the Internet is challenged: When will apps or Facebook kill the Web?

One CEO’s Prescription for the Ad Industry: More Office Hugs

You can't grow up in a large Italian family and not be a hugger. For one, it's physically impossible to avoid the hugs. They come at you fast and loud and for all sorts of reasons. It's your job to smile, open your arms and catch them. Yes, I'm a hugger. I dispense them with reckless abandon. You just got promoted? Bring it in. Your chocolate Lab died?

Why Every Marketer Should Be Keeping Up With the Evolution of Messaging Apps

One of the byproducts of consumers moving away from desktop access to the Web via their smartphones is that they augment their email (and the occasional phone call) with mobile messaging apps.