Brazil’s World Cup Is a Marketer’s Dream, but Also a Potential Nightmare

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup, 715 million for the finals alone.

A Viral Audience Can Only Happen With the Right Marketing Bait

I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch.

Why Agencies and Brands Need to Embrace True Storytelling

To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling.

The Death of the Tagline

The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics.

Why Companies Need a Head of Content Strategy, Creation and Distribution


The Marketer’s Guide to Reaching Millennials

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels to connect with the demo.

Why the New Union Contract Is Good for Everyone

While the advertising industry’s new contract with SAG-AFTRA is still awaiting approval by rank and file members, agencies and talent alike should be closely considering how it is already remaking their respective livelihoods and the frontier of creativity.

These Are the Biggest Hurdles Facing Social TV

TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true.

Hispanics Are the Most Digitally Savvy Group

There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage.

Marketers Could Benefit From a Small Data Strategy

Now might be the time to admit it: You have a data problem. You’re surrounded by it. It’s flooded your desk, overwhelmed your hard drive and is piling up like floor-to-ceiling garbage in your consciousness. And you’re afraid to throw any of it away. “What if I need it one day?