What are independent ad agencies, and how do they work for you? Find out what some of these well-known independent agencies have to say about their role in marketing and advertising for some of the biggest brands we know. When does it make sense as a part of your marketing strategy to outsource your campaigns to an advertising agency, and how can it benefit you as your business grows? There are pros and cons to independent ad agencies, but you have to get all the details before you decide whether to hire one. Keep scrolling to hear how these independent ad agencies have worked for so many businesses and how they just might be able to work for you.

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An Agency in Constant Rebirth: Via Names Scott MacLeod President

The shop also expands four new practices to unlock growth.

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With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients

Some agencies attribute their significant revenue growth to the onslaught of B2B work.

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Snacking Tomato Company NatureSweet Picks Bakery as New Agency of Record

Snacking tomato company NatureSweet picks Austin-based Bakery as new agency of record.

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Pereira O’Dell’s Global AI Innovation Hub Connects Brands to Startups

Agency Pereira O’Dell launched Silverside AI in San Francisco, connecting AI startups with brands.

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New Agency Business Expected to Rise in 2024

RSW/US study of agencies and marketers shows an anticipated uptick in spend and use of AI.

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The 10 Most Significant Agency Account Changes in 2023

There was no shortage of significant reviews this year, as accounts including Verizon and Uber changed hands.

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B2B Agency Bader Rutter Shows the Changing Face of Agriculture

With farming demographics evolving, so is David Jordan's approach for clients like McCain Foods and Zoetis.

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Dow Jones Names Mother, Mediahub and TBWA’s EG+ Its Global Agency Partners

The publisher will sever its nearly ten-year partnership with incumbents The&Partnership and mSix&Partners.

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Study: Ad Agencies’ Return-to-Office Mandates Pose Hiring and Retention Challenges

Job candidates prioritize flexible work over compensation, one staffing firm alleges.

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Why Copacino Fujikado Held a Seattle Sendoff for Megan Rapinoe

The Seattle creative outfit brought a billboard and held a party before her last home game with a message that's followed the retiring OL Reign legend to the NWSL Championship.

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Inclusivity in the Workplace Can Go Beyond the Employee Handbook

When leaders share their culture, teams feel safe to celebrate theirs.

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Troubled by Lack of Diversity, Kara Elyse Henderson Founded Her Own Shop

Austin-based agency Mindful Media aims to solve the problems that its founder witnessed as talent.

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Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting Business Models

Next year, agencies will put AI at the center of their strategies, and hold cos will productize it.

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