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Dow Jones, parent company of The Wall Street Journal (WSJ), Barron’s, MarketWatch brands, among others, has selected three new agency partners—Mother, Mediahub and TBWA Worldwide subsidiary EG+–following a review it launched in March.
The review spanned all Dow Jones’ consumer brands, plus its business intelligence assets, including Factiva, Risk & Compliance and OPIS. Its outcome puts an end to the publisher’s almost decade-long partnership with The&Partnership and mSix&Partners, the media agency backed by both The&Partnership and WPP’s GroupM.
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