An Agency in Constant Rebirth: Via Names Scott MacLeod President

The shop also expands four new practices to unlock growth

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

Independent agency Via has promoted from within to launch its next phase of growth. The Portland, Maine agency has elevated longtime head of planning Scott MacLeod to president. In addition, the agency has expanded its four key specialty practices to help it handle more non-AOR business and retain its long-term clients.

MacLeod becomes the first president at the agency since now-CEO Leeann Leahy held the role when she first came to Via in 2012.

“Scott embodies a lot of what it means to be a Vian,” said Leahy in a statement.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in