Troubled by Lack of Diversity, Kara Elyse Henderson Founded Her Own Shop

Mindful Media aims to solve the problems that its founder witnessed as talent

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In 2019, while attending grad school at the University of Texas at Austin, Kara Elyse Henderson was modeling on the side for extra income.

Hired to be the face of well-known and well-loved local brands, Henderson, who is Black, began to realize a disconnect: The decision-makers on these projects weren’t reflective of the diversity she saw every day on campus. Instead, they were almost always white, and mostly men.

“Most of the people who were behind the camera, who’d been selected for these opportunities, did not look like me,” Henderson said.



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This story first appeared in the Oct. 31, 2023 issue of Adweek magazine. Click here to subscribe.