Samsung Transforms 18th Century House Into Spooky Halloween Haunt Using Hi-Tech Projection
Stunt by British PR firm saw building transformed into Halloween show backdrop.
Brands Are Finding Deepfakes Increasingly Appealing for Ad Campaigns
State Farm, Hulu and Spotify have all explored the tech.
Ford Shows Off Electric Mustang With Instagram Augmented Reality Series
The campaign spans 10 video shorts centered on AR models.
Barefoot’s Black Eyed Peas Partnership Brings an AR Experience to Wine Lovers
Band Together program activates an animated remix of the group's new song and donations to two nonprofits.
Walmart Adds Drones to Its Delivery Repertoire
It's a fast way to get seven hamburgers on a sunny, wind-free day.
Burger King Shrank This British Rapper so He Could Perform on a Whopper
AR packaging lets Tinie Tempah perform his latest track, ‘Whoppa,’ on your burger.
Quiz: Test Your Knowledge of AI as a Creative Tool
How much to do you know about how creators use machine learning?
Peyton Manning Lands a Starring Role in Caddyshack for New Michelob Ultra Ad
Using deepfake technology, the beer brand inserts the NFL star into old movie clips.
4 Ways Publishers Can Adapt to Survive the Pandemic
In periods of crisis, the businesses that thrive are often the ones that focus on action, taking small steps to adjust their activity for the best possible results now and [...]
As Once-Hyped Magic Leap Flounders, Agencies Say the AR Market Has Passed It By
The promise of AR lies beyond bulky hardware, agency tech staffers say.
As Agencies Keep Adapting, Game Engines Emerge as an Effective Tool to Keep Work Going
The Mill is finding success using platforms like Unity and Unreal while traditional production is delayed because of the coronavirus.
Virtual Event Tech Is Booming as Companies Scramble to Take Conferences Online
Conference organizers are struggling to plan engaging online events, a task that can be tricky in even the best of times.
Obsessing About Your Next Promotion Could Be Holding You Back
Pinterest's Judy Lee talks AR experiences and career tips on this episode of Top of Mind.
5 Ways Coronavirus Is Changing Retail in China
China's JD.com found an opportunity in ecommerce after the SARS epidemic in 2003.
Why Jetblack Was Doomed All Along
Cost and friction tanked Walmart’s text-to-shop experiment.