How Hearst Went From Legacy Brand to Digital Media Powerhouse

The company garnered 15 billion video views in 2017.

7 Ways Technology Will Strengthen and Streamline Advertising in 2018

Industry leaders share their predictions, and optimism abounds.

Artificial Intelligence Is on a Crash Course With AR and VR. Here’s What It Means for Marketers

These are the 4 developments to look for in the next few years.

CPG Companies Are Getting Personal to Stay Ahead of Challenger Brands

L’Oréal, Unilever and Anheuser-Busch are pioneering new techniques.

The Coming Convergence of VR and AI Gives Brands Big Opportunities (and Potential Pitfalls)

There will be many chances to use the new technology to make stronger connections with consumers.

Coca-Cola Is Embracing AI and Chatbots in Preparation for a Digital-First Future

The brand is testing new customer experiences and services. 

5 Market Forces That Are Driving Digital Transformation

Big data, the IoT and mobile among them.

How Marketing Must Evolve as Smart Devices Impact the Industry

Technology should be neither seen nor heard. Here's what we can learn from the companies that get it right.

Infographic: How Marketers Think AI Is Going to Affect the Industry

Eight in 10 business-to-business marketing executives believe AI is poised to "revolutionize" the marketing industry by 2020.

Editor’s Letter: Adweek’s Digital Transformation Playbook Focuses on Consumer and Customer Experience

These 2 inflection points represent macro themes informing marketing.